Mass emailing Vs List building

As you know, we are constantly experimenting to find out the optimum ways to get desired results from available on-line marketing channels. So we decided to give mass emailing  (bulk emailing) or some would call it spamming a try. So below are the summary of inquiries that we received for the same campaign against different on-line marketing channels.

What we are trying to prove here is, according to our test results sending out to your opt-in email list is more effective than sending a spam email to few hundred thousand people. Also Facebook fan page marketing is another good marketing channel if you have the right kind of product or service that appeals to the retail market.

Method 1 is Mass emailing. 2 is FaceBook marketing and 3rd is List building.

Analysis:

Mass emailing: Relatively cost effective. But severely low rate of conversion. The main reason is since the email addresses are scarped off or obtained in unauthorized ways most of them end up in the spam box of the recipient giving zero exposure. This is the case for 90% of the time. Plus the email sending server are often blacklisted and rendered useless. It may seem like the email has delivered to hundred thousand people. But only a very few have seen it.

Facebook marketing: Very good conversion and social reach. Using the tools provided by Facebook platform we can target the exact audience and design our advertisements, fan pages to get the message through. Here in our study we counted the page like we received as conversions. But the cost may be high due to Facebook advertising rates. But if you only depend on Friend referral then there is almost 0 cost.

List building: By far the most engaging method to get your message across. This is also a mass emailing method. But only to a group of people who willingly gave their email addresses to you by them selves (opt-in) to receive your product updates. Because they express an interest in your product or service, sending out mass emails to these groups result in higher conversion rate. Whether they buy a product or call to know more info. As seen on the graph it is at almost 0 cost because you only grab there emails when they visit your web site, Facebook page etc. You don’t reach out. They come to you and leave there contact details with you. But why should they?

That is where we come in. We can make the web site visitor an engaging customer for you by utilizing our methods on your web page. Through our unique tactics we can grab hold of user’s information and build a prospect database for you. Then you’ll have a listening audience ready to buy your product.

We have spent hours preparing this test and measuring results so you don’t waste your money on useless on-line marketing gimmicks. Here at Maya we offer what is truly working. Proven by web professionals all over world. So call us at +94 112 846 888 to know more about how you can build you list and build a happy customer base today.

Start Your Online Business Small – Like a Normal Business

Today I’m gonna talk about a mistake that most soon to be online business owners do. After seeing lots of online e-commerce businesses come and go it is clear that starting small will give you lots of benefits if you are a small company trying to make it’s presence online.

Why do I say this? Simple. Let’s take an example. When it comes to eCommerce systems all of us like to have a fully featured, dynamic, vibrant (you name it) and a magnificent web site to begin with. That is where most of small business owners make a huge mistake.

Unless you have several dedicated staff members to maintain the web site  on your behalf and ability to pay their salaries then you are better off doing it. But then again that does not mean you are a small business owner. right?

Most of us who are just stepping into the online world does not have that much of capital or resources solely for the online part of their business. So start small like you do in normal life. Then grow little by little. Lets say you run a retail computer shop in the suburbs. After one to two years doing business you feel the need to tap in to the online stream where huge opportunities awaits you. So you hire a professional web design company and have them built an eCommerce platform that has every possible feature you can imaging. Since most companies do customize existing open source eCommerce systems you normally get these features by default.

After that you start designing banners for hot products, related products, discounted products etc. and display them on the main banner area, side area of the web site and fill her up with content. Which is a good thing. Then you open up the web site to the general public and waiting for sales to come in. After couple of weeks you start to realize that your HOT products are not hot anymore. So you need to replace the current banners, badges, seals and advertisement site wide. Since you started big now you have to go through the entire process of designing the banners, filling numerous (sometimes around 50 different areas, trust me) promotional boxes, images within the site  with new content etc. Before the launch in most cases the web design company gives you a head start with designing the initial banners and content. After that you need to have people on your side to maintain the site. If the site is two big then you can’t do it alone. Plus you cant afford any new staff since you have paid a huge chunk for the development o the web site. Of course you can hire the same web design company to maintain the site. But larger the site the more you have to pay.

So if you are small then don’t try to do pretend you are big online by adding huge amounts of time sensitive content, banners and other promotional stuff. Because later down the road it comes to a point where you cannot update the site properly and your web site visitors will get frustrated having to see the same old stuff again and again.

If you are small then do a small scale eCommerce web site first. Get some sales and then expand your store. Consider this advice if you are really serious about being successful online.